RESEARCH | DEVELOP | EDUCATE
Since 2013, our mission has been simple: to help people make informed choices about the products they use every day. We research ingredients, share trusted information and develop certified organic alternatives that are better for people and the planet.
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OUR RECOMMENDED ORGANIC ALTERNATIVES
WHY PEOPLE MAKE THE SWITCH
I have really sensitive skin but haven’t reacted at all. Absolutely amazing
Lesley-Anne
Fit Pit is the most amazing product. It's really turned my life around, no joke!
Rachel
Thank you so much for developing this exceptional product... your amazing product has exceeded all expectations and performs for me every time.
Gavin
All I can say is thank you so much my skin is amazing and I now do not worry about my hot flushes
Ginnie
I have eczema in my armpits so conventional deodorants are a no-go for me, and Fitpit replaces them perfectly, I would never go back!
Charlotte
I wouldn't use anything else. It neutralises odour leaving you fresh and confident and knowing that it's free from potentially harmful ingredients,
Dave Higgins
It has been a game changer for my skin. A little really does go a long way
KY
I've had problems with really dry, sensitive skin, and using this cream every night has made a huge difference.
Emma
Great to have a plastic free recyclable option...and I am also fairly allergic to most normal deodorant but fine with the green woman stuff.
Paul Ross
This cream is fantastic. I have a difficult type of skin, I showed this cream to my dermatologist and he was happy for me to use it.
Maria
I'll never use aerosols again, and neither will my mum!.. A fan forever x
Sophia
OUR LATEST RESEARCH
Nano vs Non-Nano Ingredients: Why Size Matters
Nano vs Non-Nano Ingredients: Why Size MattersHave you ever spotted the words non-nano zinc oxide on a mineral sunscreen and wondered what they actual...
Mineral vs Synthetic Sun Cream: Which Should You Choose?
Mineral vs Synthetic Sun Cream: Which Should You Choose?Most sun creams found on supermarket shelves today use synthetic UV filters. In fact, many peo...
Are Synthetic UV Filters Safe? Understanding the Science
Are Synthetic UV Filters Safe? Understanding the ScienceWhen choosing a sun cream, you'll often see products described as either mineral or chemical. ...
