We all use toothpaste every single day, but how much attention have you paid to what’s actually in your toothpaste?

Most of us brush our teeth twice a day without giving much thought to what's inside our toothpaste.

Yet toothpaste is one of the personal care products we use most frequently throughout our lives. For many people, understanding those ingredients has become an important part of making informed choices about their health and wellbeing.

At The Green Woman, we believe consumers deserve clear information about the products they use every day.

More Than Just Minty Freshness

Conventional toothpastes are designed to clean teeth, freshen breath and help maintain oral health. To achieve this, many formulations contain a combination of active ingredients, detergents, preservatives, flavourings and colourings.

Some of these ingredients have been used for decades. Others have become the subject of increasing discussion amongst researchers, environmental groups and health charities.

As consumers become more interested in ingredient transparency, many are beginning to ask a simple question:

What exactly am I putting in my mouth every day?

Ingredients Many People Are Looking Into:

Fluoride

Fluoride is widely used in conventional toothpaste and is often promoted for its role in helping to prevent tooth decay.

However, some consumers prefer fluoride-free alternatives and choose to explore different approaches to oral care. Questions have been raised about cumulative fluoride exposure from multiple sources throughout life, leading some people to seek greater control over their fluoride intake.

Sodium Lauryl Sulfate (SLS)

SLS is a detergent and foaming agent commonly used in toothpaste.

Its primary purpose is to create the foam many people associate with cleaning. However, some people find SLS-containing products irritating and choose SLS-free alternatives, particularly if they experience sensitivity or recurrent mouth ulcers.

Triclosan

Triclosan is an antibacterial chemical that was previously used in some toothpaste formulations.

Over recent years, concerns have been raised regarding its environmental impact and potential effects on human health. As a result, many manufacturers have removed triclosan from their products, and many consumers actively choose to avoid it.

Artificial Colours and Flavours

Artificial colours and flavourings are commonly used to improve the appearance and taste of toothpaste.

Some consumers prefer products made with naturally derived alternatives and choose formulations that rely on essential oils and mineral ingredients instead.

A Growing Interest in Simpler Formulations

For many people, choosing a toothpaste is no longer just about cleaning their teeth.

It is about understanding ingredients, reducing unnecessary additives, and selecting products that align with their personal values.

This doesn't mean everyone needs to make the same choice. But it does mean more people are asking questions and looking beyond the marketing on the front of the tube.

A Natural Alternative

White & Green Mineral Toothpaste was developed for those looking for a simpler approach to oral care.

Made with naturally derived ingredients, certified organic peppermint and tea tree oils, and mineral-based cleaning agents, it helps leave your mouth feeling clean, fresh and naturally polished.

White & Green is:

✓ Certified Organic

✓ Fluoride Free

✓ Triclosan Free

✓ Free from SLS Foaming Agents

✓ Vegan & Cruelty Free

✓ Handmade in the UK Since 2020

✓ Packaged in a Reusable Aluminium Tin

Learn More

Want to take a closer look at some of the ingredients commonly found in conventional toothpaste?

Read our guide:

• What Is Triclosan and Why Are Some People Avoiding It?

The more informed we are, the better equipped we are to make choices that feel right for us.